Viewers are turning off in droves, lured by brash rivals and popularity of internet news sources
May saw CNN’s average audience fall to 388,000, of which a mere 113,000 are adults in the 25-54 age bracket that advertisers covet.
CNN is losing viewers quicker than rivals. For Fox, comparable figures (1.65m and 319,000) are down just under 10 per cent annually. MSNBC (658,000 and 213,000) is declining by around 20 per cent.